Pointe-à-Callière is proud to join forces with the ÉTS to present the exhibition Now for a Dow! The Story of a Montréal Brewery

For immediate release

Directed by the ÉTS and produced by Pointe-à-Callière, this exhibition showcases a company that played a leading role in the economic life of southwest Montréal and of Québec as a whole. Not only does this project provide an opportunity to explore the history of the Dow brewery, it also offers a window onto Montréal’s industrial and brewing past in a story spanning over 200 years.

When it opened in 1992, the Montréal Museum of Archaeology and History was greatly involved in the revitalization of an entire sector of Old Montréal. Twenty years later, Pointe-à-Callière is happy to continue playing this same role by helping—through this exhibition—to raise public awareness of the importance of the heritage value of Montréal buildings, and of respecting the historically significant past of various sites. Through the partnership established between Pointe-à-Callière and the ÉTS, this exhibition helps recognize the historical roots of the INGO Innovation Centre as an integral part of the revitalization of the Griffintown neighbourhood.

As part of the festivities surrounding the 20th anniversary of Pointe-à-Callière and one of the 20 big events presented by the Museum in 2012, Now for a Dow! The Story of a Montréal Brewery is the very first permanent exhibition produced by Pointe-à-Callière to be presented beyond its walls. The exhibition will be open to the general public as of May 10 in the INGO Innovation Centre at 355 Peel Street in Montréal.

About Pointe-à-Callière
Pointe-à-Callière is the only major archaeology museum in all of Québec and Canada; its museum complex rises above a concentrated number of national historic and archaeological sites illustrating large chapters in the history of Montréal, Québec, and Canada. It opened in 1992, on the occasion of the 350th anniversary of the founding of Montréal. Pointe-à-Callière’s mission is to raise awareness and foster an appreciation of Montréal’s history, and to forge bonds with regional, national, and international networks concerned with archaeology, history, and urban issues.

Presented as of May 10 in the INGO Innovation Centre at the École de technologie supérieure, the Now for a Dow! The Story of a Montréal Brewery exhibition is directed by the École de technologie supérieure and produced by Pointe-à-Callière, the Montréal Museum of Archaeology and History. In addition to its staff, which has been closely involved in the production of this exhibition, the Museum would like to thank the individuals, organizations, and companies that so kindly contributed to the project.

The Museum is subsidized by the City of Montréal.

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